{"id":29820,"date":"2024-05-22T15:58:37","date_gmt":"2024-05-22T13:58:37","guid":{"rendered":"https:\/\/www.less-is-more.ch\/?page_id=29820"},"modified":"2024-06-23T18:04:52","modified_gmt":"2024-06-23T16:04:52","slug":"ux-is-good-for-your-business","status":"publish","type":"page","link":"https:\/\/www.less-is-more.ch\/fr\/ux-is-good-for-your-business\/","title":{"rendered":"UX is good for your business&#8230; you just had to know it!\u200b"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"29820\" class=\"elementor elementor-29820\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-efec085 e-flex e-con-boxed e-con e-parent\" data-id=\"efec085\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ef60eb9 elementor-widget elementor-widget-heading\" data-id=\"ef60eb9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 17-06-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h3 class=\"elementor-heading-title elementor-size-default\">Un article sur l'efficience digitale\u200b<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d873bf8 elementor-widget elementor-widget-heading\" data-id=\"d873bf8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">L\u2019UX c\u2019est bon pour votre business\u2026 il fallait juste le savoir!\u200b<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86bd88a elementor-widget elementor-widget-image\" data-id=\"86bd88a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 17-06-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"670\" height=\"838\" src=\"https:\/\/www.less-is-more.ch\/wp-content\/uploads\/2024\/03\/You-should-know.png\" class=\"attachment-large size-large wp-image-29753\" alt=\"less is more, Patrick Graf, UX Designer\" srcset=\"https:\/\/www.less-is-more.ch\/wp-content\/uploads\/2024\/03\/You-should-know.png 670w, https:\/\/www.less-is-more.ch\/wp-content\/uploads\/2024\/03\/You-should-know-240x300.png 240w, https:\/\/www.less-is-more.ch\/wp-content\/uploads\/2024\/03\/You-should-know-10x12.png 10w\" sizes=\"(max-width: 670px) 100vw, 670px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-785e24c elementor-widget elementor-widget-text-editor\" data-id=\"785e24c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 17-06-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span data-preserver-spaces=\"true\">Vous avez cr\u00e9\u00e9 des produits digitaux ou vous envisagez d\u2019en cr\u00e9er des nouveaux pour r\u00e9pondre aux besoins de votre organisation?<\/span><\/p><ul><li>Pour informer?<\/li><li>Pour faire conna\u00eetre?<\/li><li>Pour faciliter des processus de travail?<\/li><li>Pour vendre?<\/li><li>Pour mettre en relation?<\/li><li>Pour sensibiliser?<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c990c8 elementor-widget elementor-widget-heading\" data-id=\"7c990c8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Un article qui vous explique pourquoi il faut aborder la conception de vos produits digitaux avec la bonne m\u00e9thodologie\u2026 pour (enfin) acc\u00e9der \u00e0 l\u2019efficience digitale.\u200b<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99d2d29 elementor-widget elementor-widget-heading\" data-id=\"99d2d29\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">C\u2019est quoi l\u2019efficience digitale?\u200b<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f582e36 elementor-widget elementor-widget-text-editor\" data-id=\"f582e36\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">C'est le fait de remettre en question les processus \u00e9tablis en mati\u00e8re de conception de produits, en d\u00e9butant les \u00e9tapes de design UX par des consid\u00e9rations purement strat\u00e9giques.<\/span><\/p><ul><li>Pourquoi faire ce produit?<\/li><li>Va t\u2019il vraiment int\u00e9resser quelqu\u2019un?<\/li><\/ul><p>\u00a0<\/p><p>Il s\u2019agit donc:<\/p><ul><li>d\u2019identifier, de formuler et de prioriser vos objectifs business,<\/li><li>de s\u2019assurer que ces objectifs correspondent aux besoins r\u00e9els de vos audiences.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4c216d elementor-widget elementor-widget-heading\" data-id=\"a4c216d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Vous \u00eates efficient si:<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f126b2 elementor-widget elementor-widget-text-editor\" data-id=\"4f126b2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>votre site vous permet de concr\u00e9tiser des conversions,<\/li><li>votre intranet propose des services pratiques \u00e0 vos collaborateurs,<\/li><li>vos produits ou vos services peuvent \u00eatre facilement trouv\u00e9s sur les moteurs de recherche,<\/li><li>vos applications m\u00e9tiers sont utilis\u00e9es et appr\u00e9ci\u00e9es par vos collaborateurs,<\/li><li>vos apps mobiles sont pl\u00e9biscit\u00e9es par de nombreux utilisateurs,<\/li><li>vos contenus sont captivants et apportent une plus value aux lecteurs,<\/li><li><strong><em>\u2026et tant d\u2019autres bonnes raisons de vous pencher s\u00e9rieusement sur votre efficience digitale\u2026<\/em><\/strong><\/li><\/ul><p><!-- notionvc: a8c4bcb5-abea-4f65-ab18-bb0af7e3e8e8 --><\/p><p><!-- notionvc: 74be4d1b-f7c8-47e4-bd24-1bf54eb7b386 --><\/p><p><!-- notionvc: b7f3a3a6-bf0a-4795-8abd-020a788505b6 --><!-- notionvc: a4185f4e-d910-4300-8b93-58579e526d7f --><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b168c96 elementor-widget elementor-widget-heading\" data-id=\"b168c96\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Vous \u00eates inefficient si:<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e17ba5f elementor-widget elementor-widget-text-editor\" data-id=\"e17ba5f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>vous avez le sentiment que vos projets digitaux ne r\u00e9alisent pas tout leur potentiel pour aider votre entreprise et que vous n'arrivez pas \u00e0 voir comment les am\u00e9liorer.<br \/><!-- notionvc: c1f101b7-940c-4874-8b75-a422bb9079c5 --><\/li><\/ul><p><!-- notionvc: a8c4bcb5-abea-4f65-ab18-bb0af7e3e8e8 --><\/p><p><!-- notionvc: 74be4d1b-f7c8-47e4-bd24-1bf54eb7b386 --><\/p><p><!-- notionvc: b7f3a3a6-bf0a-4795-8abd-020a788505b6 --><!-- notionvc: a4185f4e-d910-4300-8b93-58579e526d7f --><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6622be6 elementor-widget elementor-widget-image\" data-id=\"6622be6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"670\" height=\"440\" src=\"https:\/\/www.less-is-more.ch\/wp-content\/uploads\/2024\/03\/Sad-dog.png\" class=\"attachment-large size-large wp-image-29751\" alt=\"less is more, Patrick Graf, UX Designer\" srcset=\"https:\/\/www.less-is-more.ch\/wp-content\/uploads\/2024\/03\/Sad-dog.png 670w, https:\/\/www.less-is-more.ch\/wp-content\/uploads\/2024\/03\/Sad-dog-300x197.png 300w, https:\/\/www.less-is-more.ch\/wp-content\/uploads\/2024\/03\/Sad-dog-18x12.png 18w\" sizes=\"(max-width: 670px) 100vw, 670px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd33f30 elementor-widget elementor-widget-heading\" data-id=\"fd33f30\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Commencez par identifier votre situation.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f74e1f elementor-widget elementor-widget-text-editor\" data-id=\"9f74e1f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Vous \u00eates certainement dans l\u2019un des deux cas suivants.<br \/><!-- notionvc: 6000940f-2578-4ad5-a167-e30e29d7b820 --><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4149d47 elementor-widget elementor-widget-heading\" data-id=\"4149d47\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Vous souhaitez cr\u00e9er un nouveau produit digital.<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04ecca4 elementor-widget elementor-widget-text-editor\" data-id=\"04ecca4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">Commencez par d\u00e9finir l\u2019objectif principale de ce produit. Comment va t\u2019il pouvoir contribuer \u00e0 votre efficience digitale? Assurez-vous ensuite que tous vos collaborateurs qui sont impliqu\u00e9s dans ce projet partagent une vision claire de ces objectifs.<\/span><span data-preserver-spaces=\"true\">.<\/span><br \/><!-- notionvc: 6000940f-2578-4ad5-a167-e30e29d7b820 --><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6df71d8 elementor-widget elementor-widget-heading\" data-id=\"6df71d8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Vous souhaitez am\u00e9liorer un produit digital existant.<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08d77c3 elementor-widget elementor-widget-text-editor\" data-id=\"08d77c3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Commencez par identifier les lacunes et les faiblesses du produit. Comprenez les frustrations de vos utilisateurs et de vos collaborateurs afin de fixer une nouvelle direction et envisager le produit sous un nouvel angle, son efficience digitale.<br \/><!-- notionvc: 6000940f-2578-4ad5-a167-e30e29d7b820 --><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-804670e elementor-widget elementor-widget-heading\" data-id=\"804670e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Et maintenant?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a5403b elementor-widget elementor-widget-text-editor\" data-id=\"6a5403b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tCes premi\u00e8res \u00e9tapes de travail sont souvent n\u00e9glig\u00e9es, bien qu'elles soient essentielles pour la r\u00e9ussite de votre projet. Elles peuvent \u00eatre complexes, mais gr\u00e2ce \u00e0 l'exp\u00e9rience d'un designer UX, votre super h\u00e9ros, vous pourrez envisager votre projet sous un angle inattendu.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7620320 elementor-widget elementor-widget-image\" data-id=\"7620320\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"670\" height=\"440\" src=\"https:\/\/www.less-is-more.ch\/wp-content\/uploads\/2024\/03\/Super-hero.png\" class=\"attachment-large size-large wp-image-29752\" alt=\"less is more, Patrick Graf, UX Designer\" srcset=\"https:\/\/www.less-is-more.ch\/wp-content\/uploads\/2024\/03\/Super-hero.png 670w, https:\/\/www.less-is-more.ch\/wp-content\/uploads\/2024\/03\/Super-hero-300x197.png 300w, https:\/\/www.less-is-more.ch\/wp-content\/uploads\/2024\/03\/Super-hero-18x12.png 18w\" sizes=\"(max-width: 670px) 100vw, 670px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-413c04c elementor-widget elementor-widget-heading\" data-id=\"413c04c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Une condition essentielle pour votre efficience digitale.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ea62aa elementor-widget elementor-widget-text-editor\" data-id=\"8ea62aa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>La premi\u00e8re v\u00e9rit\u00e9 que votre designer UX va r\u00e9v\u00e9ler concerne la finalit\u00e9 absolue de tout produit digital: <br \/><!-- notionvc: 6000940f-2578-4ad5-a167-e30e29d7b820 --><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf1936d elementor-widget elementor-widget-text-editor\" data-id=\"cf1936d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><!-- notionvc: a4185f4e-d910-4300-8b93-58579e526d7f --><\/h3><h3>proposer les bons contenus aux bonnes audiences.<br \/><!-- notionvc: 9809a3bb-59de-4b50-bac8-fc43c247e84f --><\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3a76f8 elementor-widget elementor-widget-text-editor\" data-id=\"f3a76f8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Et si possible au bon moment et avec la bonne tonalit\u00e9!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e888db elementor-widget elementor-widget-image\" data-id=\"2e888db\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"205\" src=\"https:\/\/www.less-is-more.ch\/wp-content\/uploads\/2024\/03\/visuel-digital-efficiency.png\" class=\"attachment-large size-large wp-image-29876\" alt=\"less is more, Patrick Graf, UX Designer\" srcset=\"https:\/\/www.less-is-more.ch\/wp-content\/uploads\/2024\/03\/visuel-digital-efficiency.png 2052w, https:\/\/www.less-is-more.ch\/wp-content\/uploads\/2024\/03\/visuel-digital-efficiency-300x77.png 300w, https:\/\/www.less-is-more.ch\/wp-content\/uploads\/2024\/03\/visuel-digital-efficiency-1024x263.png 1024w, https:\/\/www.less-is-more.ch\/wp-content\/uploads\/2024\/03\/visuel-digital-efficiency-768x198.png 768w, https:\/\/www.less-is-more.ch\/wp-content\/uploads\/2024\/03\/visuel-digital-efficiency-1536x395.png 1536w, https:\/\/www.less-is-more.ch\/wp-content\/uploads\/2024\/03\/visuel-digital-efficiency-2048x527.png 2048w, https:\/\/www.less-is-more.ch\/wp-content\/uploads\/2024\/03\/visuel-digital-efficiency-18x5.png 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-082bfe9 elementor-widget elementor-widget-text-editor\" data-id=\"082bfe9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Je base donc mon processus UX sur les recommandations du \"content-first\": la conception d'un produit digital commence obligatoirement par la d\u00e9finition et la cr\u00e9ation de ses contenus.<\/p><p>Ce processus qui se d\u00e9roule en deux \u00e9tapes:<\/p><ol><li>la strat\u00e9gie de contenu: que souhaitons-nous communiquer?<\/li><li>le design de contenu: comment allons-nous pr\u00e9senter ces contenus?<\/li><\/ol><p>\u00a0<\/p><p>Cette premi\u00e8re \u00e9tape vous aide \u00e0 poser des fondations solides pour le design de vos produits:<\/p><ul><li>votre strat\u00e9gie de contenu sera \u00e9labor\u00e9e en fonction de vos objectifs business.<\/li><li>Le design de vos contenus s\u2019adaptera aux caract\u00e9ristiques sp\u00e9cifiques de vos audiences.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-efdf23c elementor-widget elementor-widget-heading\" data-id=\"efdf23c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Concevoir un produit digital c\u2019est avant tout faire les choses dans le bon ordre.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e254cf3 elementor-widget elementor-widget-image\" data-id=\"e254cf3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"670\" height=\"440\" src=\"https:\/\/www.less-is-more.ch\/wp-content\/uploads\/2024\/03\/Order.png\" class=\"attachment-large size-large wp-image-29750\" alt=\"less is more, Patrick Graf, UX Designer\" srcset=\"https:\/\/www.less-is-more.ch\/wp-content\/uploads\/2024\/03\/Order.png 670w, https:\/\/www.less-is-more.ch\/wp-content\/uploads\/2024\/03\/Order-300x197.png 300w, https:\/\/www.less-is-more.ch\/wp-content\/uploads\/2024\/03\/Order-18x12.png 18w\" sizes=\"(max-width: 670px) 100vw, 670px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2cfa3f elementor-widget elementor-widget-text-editor\" data-id=\"e2cfa3f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">Un designer UX c\u2019est \u00e9galement un chef de projet rigoureux qui sait garder le cap lors de la conception de vos futurs produits. Surtout en ce qui concerne la strat\u00e9gie de contenu initiale.<\/span><\/p><p>Un designer UX sait que toutes les prochaines \u00e9tapes de travail\u2026<\/p><ul><li>la recherche UX,<\/li><li>les profils et parcours utilisateurs,<\/li><li>l\u2019architecture de l\u2019information,<\/li><li>le design des interfaces,<\/li><li>le design des contenus,<\/li><li>les d\u00e9cisions techniques...<\/li><\/ul><h3>\u2026d\u00e9pendent de la r\u00e9ponse propos\u00e9e \u00e0 cette question fondamentale: que souhaitons-nous communiquer?<\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8922833 elementor-widget elementor-widget-heading\" data-id=\"8922833\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Etape 1: savoir o\u00f9 on va, le design collaboratif<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60374cd elementor-widget elementor-widget-image\" data-id=\"60374cd\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"670\" height=\"440\" src=\"https:\/\/www.less-is-more.ch\/wp-content\/uploads\/2024\/03\/Know-where-you-go.png\" class=\"attachment-large size-large wp-image-29748\" alt=\"less is more, Patrick Graf, UX Designer\" srcset=\"https:\/\/www.less-is-more.ch\/wp-content\/uploads\/2024\/03\/Know-where-you-go.png 670w, https:\/\/www.less-is-more.ch\/wp-content\/uploads\/2024\/03\/Know-where-you-go-300x197.png 300w, https:\/\/www.less-is-more.ch\/wp-content\/uploads\/2024\/03\/Know-where-you-go-18x12.png 18w\" sizes=\"(max-width: 670px) 100vw, 670px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3730b83 elementor-widget elementor-widget-text-editor\" data-id=\"3730b83\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>D\u00e9finir vos objectifs commerciaux et profiler vos audiences est un travail collaboratif. Il doit imp\u00e9rativement impliquer toutes les parties prenantes int\u00e9ress\u00e9es par l'efficacit\u00e9 de vos produits num\u00e9riques. Il sera ainsi possible de rassembler vos collaborateurs autour d'une vision tangible du produit \u00e0 optimiser ou \u00e0 cr\u00e9er, sous forme d'un ou plusieurs ateliers de co-conception.<\/p><p>Le designer UX va organiser des ateliers engageants et productifs qui permettront, en un minimum de temps, de recueillir les envies et les besoins de vos \u00e9quipes.<\/p><p>C\u2019est \u00e9galement lui qui r\u00e9alisera une synth\u00e8se de ces ateliers sous la forme du cahier des charges exhaustif de votre futur produit.<\/p><h3>Les objectifs de la co-conception sont les suivants:<\/h3><ul><li>permettre \u00e0 tous vos collaborateurs d\u2019exprimer leurs besoins,<\/li><li>fixer des objectifs mesurables (KPI\u2019s),<\/li><li>profiler vos audiences,<\/li><li>lister et hi\u00e9rarchiser des fonctionnalit\u00e9s,<\/li><li>obtenir une vision \u00e0 moyen et long terme du produit \u00e0 cr\u00e9er,<\/li><li>savoir comment mesurer votre futur efficacit\u00e9 digitale.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-478fb9a elementor-widget elementor-widget-heading\" data-id=\"478fb9a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Etape 2: savoir ce qu\u2019on veut communiquer, la strat\u00e9gie de contenu<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e69718 elementor-widget elementor-widget-image\" data-id=\"8e69718\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"670\" height=\"440\" src=\"https:\/\/www.less-is-more.ch\/wp-content\/uploads\/2024\/05\/Dialog.png\" class=\"attachment-large size-large wp-image-29842\" alt=\"less is more, Patrick Graf, UX Designer\" srcset=\"https:\/\/www.less-is-more.ch\/wp-content\/uploads\/2024\/05\/Dialog.png 670w, https:\/\/www.less-is-more.ch\/wp-content\/uploads\/2024\/05\/Dialog-300x197.png 300w, https:\/\/www.less-is-more.ch\/wp-content\/uploads\/2024\/05\/Dialog-18x12.png 18w\" sizes=\"(max-width: 670px) 100vw, 670px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d3274a1 elementor-widget elementor-widget-text-editor\" data-id=\"d3274a1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Cette \u00e9tape vise \u00e0 d\u00e9finir les contenus qui transmettront efficacement vos principaux arguments \u00e0 vos audiences cibles. Nous cr\u00e9erons un dialogue avec ces audiences pour les rapprocher de votre marque. La strat\u00e9gie de contenu est une alchimie raffin\u00e9e qui instaure un aspect humain dans un contexte num\u00e9rique.<\/p><p>Le designer UX va entreprendre plusieurs d\u00e9marches conceptuelles pour s'adresser efficacement aux audiences en utilisant des contenus attractifs, compr\u00e9hensibles et m\u00e9morables. Il est conscient que vos publics cibles sont tous victimes d'infob\u00e9sit\u00e9 (une sollicitation excessive de leurs capacit\u00e9s cognitives due \u00e0 une surabondance d'informations) et que vos contenus doivent aller \u00e0 l'essentiel: faciliter leurs prises de d\u00e9cisions!<\/p><h3>Les objectifs du design de contenu sont les suivants:<\/h3><ul><li>analyser l\u2019ad\u00e9quation de vos contenus actuels avec les objectifs business fix\u00e9s (inventaire des contenus),<\/li><li>comprendre les comportements probables de vos publics cibles (parcours utilisateurs),<\/li><li>organiser les contenus pour faciliter leur acc\u00e8s (architecture de l\u2019information),<\/li><li>savoir comment s\u2019adresser au mieux \u00e0 vos audiences (tonalit\u00e9 et accessibilit\u00e9 r\u00e9dactionnelle),<\/li><li>\u00e9valuer les meilleurs canaux pour atteindre les audiences (visibilit\u00e9),<\/li><li>d\u00e9cider comment faciliter les conversions, soit concr\u00e9tiser votre efficience digitale (CRO - optimisation du taux de conversion).<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-896c6fc elementor-widget elementor-widget-heading\" data-id=\"896c6fc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Etape 3: savoir comment \u00eatre attractif, le design de contenu<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2017223 elementor-widget elementor-widget-image\" data-id=\"2017223\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"670\" height=\"440\" src=\"https:\/\/www.less-is-more.ch\/wp-content\/uploads\/2024\/05\/Attractiv.png\" class=\"attachment-large size-large wp-image-29841\" alt=\"less is more, Patrick Graf, UX Designer\" srcset=\"https:\/\/www.less-is-more.ch\/wp-content\/uploads\/2024\/05\/Attractiv.png 670w, https:\/\/www.less-is-more.ch\/wp-content\/uploads\/2024\/05\/Attractiv-300x197.png 300w, https:\/\/www.less-is-more.ch\/wp-content\/uploads\/2024\/05\/Attractiv-18x12.png 18w\" sizes=\"(max-width: 670px) 100vw, 670px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-216e0df elementor-widget elementor-widget-text-editor\" data-id=\"216e0df\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Ce n'est qu'\u00e0 cette troisi\u00e8me \u00e9tape que nous aborderons les notions de design. Ayant identifi\u00e9 vos objectifs, profil\u00e9 vos publics cibles et d\u00e9termin\u00e9 tous les contenus n\u00e9cessaires pour une communication efficace, nous pouvons d\u00e9sormais structurer ces contenus pour les pr\u00e9senter \u00e0 votre public de la meilleure fa\u00e7on possible.<\/p><p>Le designer UX va impliquer des cr\u00e9ateurs de contenus afin de donner la touche finale \u00e0 votre produit: convaincre vos audiences et les aider \u00e0 prendre les meilleures d\u00e9cisions:<\/p><ul><li>faire appel \u00e0 vos services,<\/li><li>acheter vos produits,<\/li><li>collaborer sur vos outils de travail,<\/li><li>acqu\u00e9rir des nouvelles connaissances,<\/li><li>vous contacter,<\/li><li>faire savoir \u00e0 leur r\u00e9seau que vous existez\u2026<\/li><\/ul><p>Comme je l\u2019avais mentionn\u00e9 au d\u00e9but de cet article, l\u2019efficience digitale consiste \u00e0 proposer les bons contenus aux bonnes audiences\u2026 et dans la forme la plus appropri\u00e9e. Qu\u2019il s\u2019agisse de textes, d\u2019infographies, d\u2019illustrations, de photos ou encore d\u2019indicateurs num\u00e9riques, le design de contenus consiste \u00e0 rendre les sujets les plus complexes accessible \u00e0 toutes vos audiences.<\/p><h3>Les objectifs du design de contenu sont les suivants:<\/h3><ul><li>faciliter les interactions entre les utilisateurs et vos contenus (design d\u2019interfaces),<\/li><li>cr\u00e9er des contenus immersifs qui captivent l\u2019attention des audiences (storytelling),<\/li><li>cr\u00e9er des flux de navigation pour guider vos audiences vers les contenus qui les concerne (l\u2019art de la Landing Page),<\/li><li>cr\u00e9er des contenus visuels qui facilitent la compr\u00e9hension et la m\u00e9morisation de vos contenus (contenus immersifs),<\/li><li>s\u2019assurer que les textes fonctionnels affich\u00e9s dans les interfaces facilitent la fluidit\u00e9 des interactions (UX writing).<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a988f1 elementor-widget elementor-widget-heading\" data-id=\"4a988f1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Les \u00e9tapes transversales<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85cbfa3 elementor-widget elementor-widget-image\" data-id=\"85cbfa3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"670\" height=\"440\" src=\"https:\/\/www.less-is-more.ch\/wp-content\/uploads\/2024\/03\/Measure.png\" class=\"attachment-large size-large wp-image-29749\" alt=\"less is more, Patrick Graf, UX Designer\" srcset=\"https:\/\/www.less-is-more.ch\/wp-content\/uploads\/2024\/03\/Measure.png 670w, https:\/\/www.less-is-more.ch\/wp-content\/uploads\/2024\/03\/Measure-300x197.png 300w, https:\/\/www.less-is-more.ch\/wp-content\/uploads\/2024\/03\/Measure-18x12.png 18w\" sizes=\"(max-width: 670px) 100vw, 670px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d39abd elementor-widget elementor-widget-text-editor\" data-id=\"9d39abd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Les \u00e9tapes requises pour concevoir des produits digitaux efficients sont th\u00e9oriques et m\u00e9thodiques. Comme dans toute autre discipline de recherche, les th\u00e9ories de l\u2019UX doivent \u00eatre valid\u00e9es.<\/p><p>D\u2019abord par la participation r\u00e9guli\u00e8re d\u2019utilisateurs pour tester, durant la conception, la validit\u00e9 de nos hypoth\u00e8ses. Qu\u2019il s\u2019agisse de tonalit\u00e9 r\u00e9dactionnelle, d\u2019acc\u00e8s aux contenus, de compr\u00e9hension des actions requises, nous devons toujours faire confiance \u00e0 l\u2019avis des utilisateurs.<\/p><p>Ensuite, par l'analyse r\u00e9guli\u00e8re des objectifs fix\u00e9s lors de la conception initiale, il est essentiel de suivre les KPIs (objectifs mesurables de votre efficacit\u00e9 digitale) avec les outils appropri\u00e9s pour apporter d'\u00e9ventuels ajustements. Vos objectifs vont \u00e9voluer, les besoins des utilisateurs peuvent changer, et votre efficacit\u00e9 digitale doit s'adapter en cons\u00e9quence.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c823d5 elementor-widget elementor-widget-heading\" data-id=\"1c823d5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Et l\u2019IA dans tout \u00e7a?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0a7a43 elementor-widget elementor-widget-text-editor\" data-id=\"b0a7a43\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>La cr\u00e9ation de contenu est la grande promesse de l'IA. En tant que designer UX pragmatique, j'ai int\u00e9gr\u00e9 de nombreuses comp\u00e9tences de l'IA pour en faire mon copilote.<\/p><p>Cependant, je suis \u00e9galement conscient que la cr\u00e9ation de contenus a toujours \u00e9t\u00e9 un aspect n\u00e9glig\u00e9 lors des processus de conception. Il n'y a jamais assez de temps pour cr\u00e9er du contenu\u2026 encore moins de budget. Et comme on le sait\u2026 tout le monde sait \u00e9crire, tout le monde prend des photos et tout le monde sait communiquer.<\/p><p>Le risque de remplacer les concepteurs-r\u00e9dacteurs par Chat GPT et aussi certain que les photographes professionnels sont remplac\u00e9s par des iPhones. La tentation est grande, les r\u00e9sultats rarement \u00e0 la hauteur!<\/p><p>Je reste donc le garant d'un contenu original et de qualit\u00e9. L'utilisation de l'IA est un atout pour explorer rapidement de nouvelles pistes, mais elle comporte \u00e9galement un risque d'uniformisation des contenus, ce qui pourrait nuire \u00e0 votre authenticit\u00e9 et \u00e0 votre visibilit\u00e9.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b38db0b elementor-widget elementor-widget-heading\" data-id=\"b38db0b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Alors?\u200b<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b68577 elementor-widget elementor-widget-text-editor\" data-id=\"3b68577\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Convaincu d\u2019aborder vos prochains enjeux digitaux en faisant les choses dans le bon ordre? Faites appel \u00e0 un designer UX pragmatique pour envisager votre efficience digitale avec le s\u00e9rieux qu\u2019elle m\u00e9rite.<\/p><p><a href=\"https:\/\/www.less-is-more.ch\/fr\/your-digital-efficiency\/\">Pour en voir plus sur la m\u00e9thodologie d'efficience digitale...<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>An article on digital efficiency UX is good for your business&#8230; you just had to know it! Have you created digital products, or are you planning to develop new ones to meet your organisation&#8217;s needs? To inform? To raise awareness? To facilitate work processes? To sell? To put people in touch with each other? Raising [&hellip;]<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-29820","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>UX is good for your business... you just had to know it!\u200b - less-is-more<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.less-is-more.ch\/fr\/ux-is-good-for-your-business\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UX is good for your business... you just had to know it!\u200b - less-is-more\" \/>\n<meta property=\"og:description\" content=\"An article on digital efficiency UX is good for your business&#8230; you just had to know it! Have you created digital products, or are you planning to develop new ones to meet your organisation&#8217;s needs? To inform? To raise awareness? To facilitate work processes? To sell? To put people in touch with each other? Raising [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.less-is-more.ch\/fr\/ux-is-good-for-your-business\/\" \/>\n<meta property=\"og:site_name\" content=\"less-is-more\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-23T16:04:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.less-is-more.ch\/wp-content\/uploads\/2024\/03\/You-should-know.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.less-is-more.ch\/ux-is-good-for-your-business\/\",\"url\":\"https:\/\/www.less-is-more.ch\/ux-is-good-for-your-business\/\",\"name\":\"UX is good for your business... you just had to know it!\u200b - less-is-more\",\"isPartOf\":{\"@id\":\"https:\/\/www.less-is-more.ch\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.less-is-more.ch\/ux-is-good-for-your-business\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.less-is-more.ch\/ux-is-good-for-your-business\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.less-is-more.ch\/wp-content\/uploads\/2024\/03\/You-should-know.png\",\"datePublished\":\"2024-05-22T13:58:37+00:00\",\"dateModified\":\"2024-06-23T16:04:52+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.less-is-more.ch\/ux-is-good-for-your-business\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.less-is-more.ch\/ux-is-good-for-your-business\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.less-is-more.ch\/ux-is-good-for-your-business\/#primaryimage\",\"url\":\"https:\/\/www.less-is-more.ch\/wp-content\/uploads\/2024\/03\/You-should-know.png\",\"contentUrl\":\"https:\/\/www.less-is-more.ch\/wp-content\/uploads\/2024\/03\/You-should-know.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.less-is-more.ch\/ux-is-good-for-your-business\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.less-is-more.ch\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"UX is good for your business&#8230; you just had to know it!\u200b\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.less-is-more.ch\/#website\",\"url\":\"https:\/\/www.less-is-more.ch\/\",\"name\":\"less-is-more\",\"description\":\"Patrick Graf - Product Designer, UX Designer and digital project manager\",\"publisher\":{\"@id\":\"https:\/\/www.less-is-more.ch\/#\/schema\/person\/95726a1384c059359171a48a38560b5a\"},\"alternateName\":\"less is more\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.less-is-more.ch\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\/\/www.less-is-more.ch\/#\/schema\/person\/95726a1384c059359171a48a38560b5a\",\"name\":\"tomwaits@me.com\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/www.less-is-more.ch\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.less-is-more.ch\/wp-content\/uploads\/2024\/02\/less-is-more-logo-tangerine.png\",\"contentUrl\":\"https:\/\/www.less-is-more.ch\/wp-content\/uploads\/2024\/02\/less-is-more-logo-tangerine.png\",\"width\":1108,\"height\":138,\"caption\":\"tomwaits@me.com\"},\"logo\":{\"@id\":\"https:\/\/www.less-is-more.ch\/#\/schema\/person\/image\/\"},\"sameAs\":[\"https:\/\/www.less-is-more.ch\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"UX is good for your business... you just had to know it!\u200b - less-is-more","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.less-is-more.ch\/fr\/ux-is-good-for-your-business\/","og_locale":"fr_FR","og_type":"article","og_title":"UX is good for your business... you just had to know it!\u200b - less-is-more","og_description":"An article on digital efficiency UX is good for your business&#8230; you just had to know it! Have you created digital products, or are you planning to develop new ones to meet your organisation&#8217;s needs? To inform? To raise awareness? To facilitate work processes? To sell? To put people in touch with each other? Raising [&hellip;]","og_url":"https:\/\/www.less-is-more.ch\/fr\/ux-is-good-for-your-business\/","og_site_name":"less-is-more","article_modified_time":"2024-06-23T16:04:52+00:00","og_image":[{"url":"https:\/\/www.less-is-more.ch\/wp-content\/uploads\/2024\/03\/You-should-know.png"}],"twitter_card":"summary_large_image","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.less-is-more.ch\/ux-is-good-for-your-business\/","url":"https:\/\/www.less-is-more.ch\/ux-is-good-for-your-business\/","name":"UX is good for your business... you just had to know it!\u200b - less-is-more","isPartOf":{"@id":"https:\/\/www.less-is-more.ch\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.less-is-more.ch\/ux-is-good-for-your-business\/#primaryimage"},"image":{"@id":"https:\/\/www.less-is-more.ch\/ux-is-good-for-your-business\/#primaryimage"},"thumbnailUrl":"https:\/\/www.less-is-more.ch\/wp-content\/uploads\/2024\/03\/You-should-know.png","datePublished":"2024-05-22T13:58:37+00:00","dateModified":"2024-06-23T16:04:52+00:00","breadcrumb":{"@id":"https:\/\/www.less-is-more.ch\/ux-is-good-for-your-business\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.less-is-more.ch\/ux-is-good-for-your-business\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.less-is-more.ch\/ux-is-good-for-your-business\/#primaryimage","url":"https:\/\/www.less-is-more.ch\/wp-content\/uploads\/2024\/03\/You-should-know.png","contentUrl":"https:\/\/www.less-is-more.ch\/wp-content\/uploads\/2024\/03\/You-should-know.png"},{"@type":"BreadcrumbList","@id":"https:\/\/www.less-is-more.ch\/ux-is-good-for-your-business\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.less-is-more.ch\/"},{"@type":"ListItem","position":2,"name":"UX is good for your business&#8230; you just had to know it!\u200b"}]},{"@type":"WebSite","@id":"https:\/\/www.less-is-more.ch\/#website","url":"https:\/\/www.less-is-more.ch\/","name":"less-is-more","description":"Patrick Graf - Product Designer, UX Designer and digital project manager","publisher":{"@id":"https:\/\/www.less-is-more.ch\/#\/schema\/person\/95726a1384c059359171a48a38560b5a"},"alternateName":"less is more","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.less-is-more.ch\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":["Person","Organization"],"@id":"https:\/\/www.less-is-more.ch\/#\/schema\/person\/95726a1384c059359171a48a38560b5a","name":"tomwaits@me.com","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.less-is-more.ch\/#\/schema\/person\/image\/","url":"https:\/\/www.less-is-more.ch\/wp-content\/uploads\/2024\/02\/less-is-more-logo-tangerine.png","contentUrl":"https:\/\/www.less-is-more.ch\/wp-content\/uploads\/2024\/02\/less-is-more-logo-tangerine.png","width":1108,"height":138,"caption":"tomwaits@me.com"},"logo":{"@id":"https:\/\/www.less-is-more.ch\/#\/schema\/person\/image\/"},"sameAs":["https:\/\/www.less-is-more.ch"]}]}},"_links":{"self":[{"href":"https:\/\/www.less-is-more.ch\/fr\/wp-json\/wp\/v2\/pages\/29820","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.less-is-more.ch\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.less-is-more.ch\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.less-is-more.ch\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.less-is-more.ch\/fr\/wp-json\/wp\/v2\/comments?post=29820"}],"version-history":[{"count":89,"href":"https:\/\/www.less-is-more.ch\/fr\/wp-json\/wp\/v2\/pages\/29820\/revisions"}],"predecessor-version":[{"id":29930,"href":"https:\/\/www.less-is-more.ch\/fr\/wp-json\/wp\/v2\/pages\/29820\/revisions\/29930"}],"wp:attachment":[{"href":"https:\/\/www.less-is-more.ch\/fr\/wp-json\/wp\/v2\/media?parent=29820"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}