Navigating the duality: Hyper-Specialized Generalist in UX design

As a hyper-specialized generalist in the ever-evolving world of user experience, I proudly embrace the role of a Multi-Skilled Hyper-Specialist. My mission? To navigate the tightrope between specialization and generalization, recognizing that it's the delicate balance between a deep knowledge of UX and a broad perspective across various domains that truly defines an exceptional product designer. It's a challenging yet exhilarating journey, and in the world of design, it's where I excel.

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The advantages of collaborating with a Hyper-Specialised Generalist

Here's why collaborating with me can elevate your project to new heights:

1. Precision and Depth: My hyper-specialization guarantees that every aspect of the user experience is meticulously crafted. I leave no room for mediocrity, ensuring your product captivates users and drives results.
2. Alignment of Objectives: I excel at aligning the objectives of diverse teams and stakeholders. My ability to speak the language of IT professionals, marketing experts, and leadership ensures that everyone works harmoniously toward the same goal.
3. Effective Communication: Clear and transparent communication is the backbone of success. I facilitate open dialogue, ensuring that ideas flow freely, feedback is valued, and the project remains on course.
4. Problem-Solving: Challenges are opportunities for innovation. I approach obstacles with a problem-solving mindset, ensuring that your project evolves seamlessly, even in the face of complexity.

As a Multi-Skilled Hyper-Specialist in UX design, I am not just a designer but a collaborator, a problem-solver, and an advocate for your users. Together, we can create products that meet and exceed expectations, all while maximising efficiency and fostering a harmonious partnership among your stakeholders.

A Journey shaped by diverse experiences

My path to becoming a Hyper Specialised Generalist in UX design has been a dynamic journey shaped by a diverse range of experiences across the design and digital landscape.

From advertising to corporate design

My career began in the fast-paced advertising world, where I honed my skills as a graphic designer and art director. I had the privilege of working with renowned agencies like Publicis Group, Bozell Advertising, and McCann-Erickson. These early experiences taught me the importance of creativity, aesthetics, and effective communication.

Corporate design expertise

I transitioned into Corporate Design, where I had the opportunity to craft brand books for companies. This career phase emphasised the significance of consistency, branding, and the holistic presentation of an organisation's identity.

Venturing into the digital realm

As the digital revolution took hold, I initially ventured into the digital domain as a freelancer. This journey led me to co-found and co-manage two digital agencies in Geneva, Prezenz and Graf Miville. These experiences immersed me in the rapidly evolving digital landscape, teaching me the intricacies of web design, user interfaces, and the power of digital solutions.

During my tenure at these agencies, I not only deepened my expertise in design but also gained invaluable experience in project management and team building. I successfully led and managed projects of varying complexities, fostering collaboration among multidisciplinary teams. These experiences strengthened my capacity to deliver results efficiently and effectively.

A return to independence for specialization

With a deepening passion for product design and a desire to stay at the forefront of the field, I decided to return to an independent status. This move allowed me to focus exclusively on product design and invest the necessary time in acquiring new knowledge in this ever-evolving discipline.

My journey from advertising to corporate design and the digital realm has equipped me with unique skills and insights. This diversity of experiences, including project management and team leadership, has enabled me to become a Hyper-Specialised Generalist, capable of delivering precision in UX design while understanding the broader context of design and digital innovation.

I look forward to applying this wealth of experience and knowledge to collaborate with you to create exceptional user experiences and efficient digital products. Together, we can embark on a design journey that bridges the gap between specialisation and innovation, crafting solutions that resonate with your audience and drive success.

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Ready to collaborate on UX missions? Let's achieve excellence together!

As a passionate and autonomous independent in the realm of UX design, I'm here to join your team and focus on problem-solving. Collaboration is my forte, and I bring a wealth of expertise, flexibility, and enthusiasm to the table. When you choose to work with me, you're not just getting a designer; you're gaining a partner who is dedicated to translating your vision into exceptional user experiences. Let's embark on a journey of creativity, innovation, and excellence. Reach out, and together, we can make it happen!

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Patrick Graf
Product designer, UX designer and project manager
+41 76 388 48 98