Patrick Graf - product designer, UX designer and project manager

I am a dedicated product designer with a strong emphasis on creating seamless user experiences.

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My expertise lies in boosting digital efficiency for organisations

The pragmatic UX process

A digital design process adapted to your context

I'm a pragmatic product designer, and I start all my projects with a detailed analysis of your context. This enables me to develop a customised UX design process that responds to your project's challenges. I activate only those working steps that will allow us to find tangible solutions quickly.

Whether it's collaborative workshops, user journeys, information architecture, interactive prototypes or user tests, I'll produce visual deliverables to facilitate your decision-making. Only a steady flow of creative proposals and informed decisions will keep your projects moving.

Optimizing digital performance

Clear goals and optimized conversions

I can help you rediscover the autonomy and agility you need to successfully carry out your communication initiatives. Digital efficiency is a creative and strategic approach, developed by experienced specialists. It enables you to quickly achieve targeted, measurable results.

5 ingredients are needed! Clearly identified conversion objectives, optimum visibility on search engines, captivating content to engage your audiences, no-code solutions to enable you to act quickly and autonomously and, finally, monitoring of your results to continually optimise your efficiency and make the most of your digital actions.

Building cohesive design systems

Accelerating your digital activities from concept to launch

Two unmistakable symptoms can alert you to the need to set up your design system. Firstly, there needs to be more visual and functional consistency within your digital ecosystem. Secondly, there needs to be more agility when launching new products or digital content. Developing a design system is also an excellent opportunity to rethink your digital positioning and your best practices in terms of user experience.

A design system means resources are shared and synchronised between all those involved in your communications: designers, developers, marketing and communications departments, and all content contributors. The design system is a single source of truth made up of graphic styles and components, exhaustive cross-disciplinary documentation and all the technical resources.

Crafting engaging content

Focus on what's really important

Offering content that matches your audience's expectations is the only way to optimise your digital efficiency. Whether it's a business application or a web page, it's all about capturing your audience's attention quickly. Text, images and animations are the elements that will enable users to assimilate your content and interact with the functionalities on offer.

I approach all my projects with a 'content-first' strategy that combines good UX practice with the governance of your content. Content design is therefore considered from the very first stages of the UX process. All the creative solutions we consider will focus on the immediate understanding of your interfaces.

Managing digital projects

A versatile visionary in charge

Designing digital products is generally a long and complex process. It involves many people with a wide range of skills. Many subjects are addressed, including user psychology, collective intelligence, information architecture, prototyping, branding, accessibility and many others, before reaching the technical stages of development. In short, a UX design project has to be managed!

With a wealth of experience in communications, branding and digital, I'll be your conductor, organising your project, bringing the teams together and documenting the deliverables. With authority... and empathy!

According to originality.ai, there is a 98% chance that a human wrote this text!

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Patrick Graf
Product designer, UX designer and project manager
getmore@less-is-more.ch
+41 76 388 48 98