Patrick Graf - What I do

Less is more, focus on concrete business goals

Design as a service

Digital effectiveness is a methodology developed by specialists in visibility, user experience and content creation. It’s a strategic and creative approach developed over many years of collaboration on a wide range of digital projects in different fields.

We’ve observed that our customers often face similar bottlenecks and questions, particularly doubts about the effectiveness of their digital presence. The questions we receive tend to focus on recurring issues.

Visibility on search engines.
The quality of the traffic obtained.
User behaviour on digital products.
The potential for conversion.
Autonomy in the use of digital applications.
Autonomy in the creation of new content.

FUNDAMENTALS FOR DIGITAL EFFICIENCY

FOCUS ON WHAT’S REALLY IMPORTANT

Challenging the traditional website model

This observation motivated us to create a methodology that goes straight to the essentials and enables us to create practical… and efficient digital communication tools.

It is certainly time to fundamentally rethink the design of site architectures and finally take the following observation into account:

No one has the time to visit your site, and even less time to memorise its content.

The challenge now is to design digital presences that respond quickly, effectively and uniquely to the intentions of your target audiences.

Offer the right content to the right audiences to increase conversions.

How does the methodology work?

Its fundamental principle is to avoid silos by involving all the teams concerned in a collaborative approach. The aim is to understand your different teams’ challenges (marketing, communications, business, digital, IT, etc.) and to bring them together in a single digital efficiency strategy.

The methodology is made up of 5 interdependent stages that will enable concrete objectives to be defined and implemented.

GUARANTEEING YOUR EFFICIENCY

One or more co-design workshops to create a shared, validated vision of the business objectives to be achieved.

Outcomes

Understand the current bottlenecks in your digital communications.
Formulate and quantify your business objectives, i.e. define your digital efficiency indicators.
Define your priorities and the roadmap of actions to be taken.
Assess the potential for success of business objectives.
Drawing up an exhaustive specification for your digital project.

GUARANTEEING YOUR VISIBILITY

Understand the intentions of your audiences and align them with your business objectives.

Outcomes

Clearly identify your audiences.
Create user profiles and intention paths.
Allocate user paths to business objectives.
Define a visibility strategy.
Plan initial actions to accelerate visibility.

GUARANTEEING YOUR CONVERSIONS

Create immersive content that addresses the needs of your audiences and makes it easier for them to make the right decisions

Outcomes

Define a branded storytelling concept for your organisation.
Create page templates that communicate your content effectively.
Write attractive content that will interest your audience.
Define triggers that will increase your conversions.
Integrating SEO keywords to improve visibility.

GUARANTEEING YOUR AUTONOMY

Create a technological infrastructure and training that will make you agile (again)

Outcomes

Analysis of your existing technological context.
Proposals for technological adaptations…
… or suggestions on how to get around it.
Close collaboration with your IT team to make digital efficiency a reality.
Training to ensure your autonomy.

GUARANTEEING YOUR INVESTMENTS

Establish measurable indicators to continuously enhance digital efficiency.

Outcomes

Regularly analyse the success indicators defined in the first stage.
Summarise the results and the optimisation actions to be taken.
Learn from each action to improve the next.
Adapting to your new needs and emerging trends.
Help you to understand the (real) needs of your audiences thanks to the information collected.